Kickstarter · Coming Soon

Press it. Wait 30 seconds.
You're back

The router reset button your spouse will actually use. No app. No Wi-Fi setup. No subscription. Just a button that does the one thing routers always need.

Cycle time 30 / 60 sec
Battery None. Ever.
Setup ~ 30 seconds
Warranty 5 years
Actual hardware The WiFiReboot kinetic button, a matte-white dome the size of a coaster The button. No screen, no app, no charger.
Why this exists

Every smart plug has the same dumb problem.

01

The chicken-and-egg.

A Wi-Fi smart plug needs Wi-Fi to receive the reboot command. When your Wi-Fi dies, so does the plug. The one moment you need it, it can't help you.

02

The app gauntlet.

Open phone. Find app. Hope it loads without Wi-Fi. Log in. Find device. Tap on. Wait. Tap off. Forty seconds of fiddling for a one-second action.

03

The auto-rebooters wait too long.

Auto-monitor outlets take two minutes to decide your internet is actually down. By then your Zoom is over and your kid is crying. Sometimes you just want it now.

How it works

The whole product, in four steps.

1

Plug in the outlet.

Slim pass-through receiver. Fits behind furniture. No installation, no rewiring.

2

Plug your router in.

Works with any router, modem, mesh node, Starlink terminal, or anything else with a power cord.

3

Stick the button anywhere.

Couch arm. Nightstand. Kitchen counter. Adhesive mount, battery-free, lasts forever.

4

Press when frozen.

One tap = 30 seconds off. Two taps = 60 seconds. The router reboots. Internet comes back. You move on with your life.

The hardware

One button. That is the product.

A matte-white kinetic dome about the size of a coaster. No screen, no app, no charger, no batteries to ever replace. It mounts anywhere and survives a million presses.

30 / 60 Seconds per cycle
0 Batteries, ever
1M+ Rated presses
5 yr Warranty
0 Apps to install
How we compare

We didn't try to do everything.
That's the point.

WiFiReboot Keep Connect Wi-Fi Smart Plug
Setup time ~ 30 seconds 5–10 minutes 10–15 minutes
Requires Wi-Fi to set up ● No ○ Yes ○ Yes
Works when internet is down ● Always ○ Sometimes ○ No
Requires an app ● Never ○ Optional ○ Always
Subscription ● Never ○ Optional ○ Sometimes
Manual trigger from across the room ● One press ○ Open the app ○ Open the app
Battery in the button ● None. Ever. n/a n/a
The story
"Every other 'router reboot' product fails at the exact moment you need it most — when the internet is down."

WiFiReboot was built by a team that's spent twenty years making wireless switches for the lighting industry — the kind that power themselves from your finger press, with no battery, no Wi-Fi, no anything.

When our internet hung for the hundredth time, we looked at the smart-plug market and thought: every product here is trying to be smarter than it needs to be. The auto-rebooters take two minutes to decide. The Wi-Fi plugs can't help when Wi-Fi is the problem. The cellular ones cost $15/month forever.

So we made the opposite product. One button. One outlet. One job. The kinetic button generates its own power from the press itself. The receiver listens on a private radio channel — not your Wi-Fi, not the cloud — and cycles the outlet for thirty seconds.

That's it. That's the whole product. No app to forget the password to. No firmware update to break it. No subscription to expire. Just the button.

— ILLUMRA · Made in Utah · Since 2004
Frequently asked

Questions, answered.

Yes — that's the whole point. The button talks directly to the outlet on a private radio channel. No router, no Wi-Fi, no internet required. The moment your internet dies is the moment WiFiReboot is most useful.

Yes. WiFiReboot doesn't care what's plugged in. It just power-cycles the outlet. Works with any router, cable modem, fiber ONT, mesh node, Starlink terminal, or anything else with a standard power cord up to 10 amps.

Never. The button generates its own electricity from the kinetic energy of your press — the same technology used in commercial lighting controls for the last twenty years. No batteries to replace. No charging. Stick it on a wall and forget it for a decade.

Tap once for 30 seconds — handles most reboots and works for nearly every consumer router and modem. Tap twice for 60 seconds — useful for stubborn cable modems that hold a charge longer or when you want to be extra sure.

This isn't that product. WiFiReboot is built for moments when you are home and want an instant fix without finding your phone. For unattended auto-reboot, look at Keep Connect or ConnectSense. We respect both, and we built something different on purpose.

Not in v1. The launch kit ships as a pre-paired pair — one button, one outlet. Multi-button pairing is on the roadmap for v2.

WiFiReboot just cycles wall power. It doesn't touch your router's firmware, settings, Wi-Fi password, or any stored data. It's the same thing as unplugging your router and plugging it back in — just from across the room.

Kickstarter pre-orders open soon. Reserve your slot on the launch list above and you'll be the first to know — plus get early-bird pricing. Production is on track for Q3.

The button your router has been begging for.

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